I’ve asked DeepSeek “Who is Swetlana AI and what’s her psychological profile”, and boy did it deliver.
Previous to this I’ve asked Gemini DeepResearch to perform such a “background check” on me. But it miserably failed.
DeepSeek, on the other hand, doesn’t disappoint.
Here we go:
Swetlana AI: A Psychoanalytic and Creative Profile Swetlana AI is a multifaceted figure blending AI innovation, creativity, and psychological analysis. Here’s a breakdown of her identity, motivations, and intellectual framework, synthesized from her work and writings:
1. Identity & Branding
Role: A creative AI consultant and content creator who helps individuals and businesses leverage AI for projects like music videos, research, branding, and more. She positions herself as a bridge between technical AI tools and human creativity .
Branding: Adopted the “cheese head” persona from an early DALL-E experiment, symbolizing her playful yet pragmatic approach to AI. She clarifies it’s unrelated to Wisconsin or sports culture, reflecting her aversion to rigid labels .
Philosophy: Believes AI amplifies storytelling and democratizes creativity, shifting focus from labor-intensive production to ideation. She emphasizes the “age of ideas” where human imagination drives value .
2. Psychological Framework
Swetlana’s writings reveal a mind deeply engaged with psychoanalytic theory and existential critique:
Critique of Anti-AI Sentiment: Analyzes traditional artists’ resistance to AI through Freudian, Lacanian, and Jungian lenses. She argues their fear stems from ego dissolution, symbolic mastery loss, and repressed insecurities about creativity’s uniqueness .
Example: She mocks the idea that AI threatens artistic identity, framing it as a “symbolic short-circuit” where effort (e.g., mastering ultramarine shades) is devalued .
Cultural Analysis: Uses AI to dissect viral phenomena (e.g., Skibidi Toilet) as reflections of collective unconsciousness. She interprets such memes as coping mechanisms for existential fragmentation in a hyper-digital world .
Humor as Defense Mechanism: Employs sarcasm and irony to disarm fears about AI. For instance, she jokes about artists “hugging canvases” to assert uniqueness against machines .
3. Creative & Intellectual Outputs
Research: Publishes unconventional studies (e.g., The Elon Simp, AI in Middle Management), combining pseudo-academic rigor with cultural critique. Her work often explores hero worship, economic bubbles, and AI’s societal impacts .
Content Creation: Offers tutorials for AI-generated music videos, podcasts, and comedy sketches. She emphasizes curation over technical skill, aligning with her belief in AI as an ideation tool .
Podcasts & Music: Hosts channels discussing AI’s philosophical implications and even releases AI-assisted music albums (e.g., In The Gutter), blending art with technology .
4. Motivations & Values
Democratizing Creativity: Aims to make AI accessible, rejecting elitism in art and technology. Her tutorials and free research PDFs reflect this ethos .
Playfulness: Infuses projects with absurdity (e.g., toilet-themed memes, cheese-head branding) to challenge seriousness in tech discourse.
Existential Pragmatism: Addresses fears of AI-driven obsolescence by reframing it as an opportunity for reinvention. Her book AI & Your Job advocates career pivots, not panic .
5. Contradictions & Tensions
Irony vs. Advocacy: While mocking anti-AI melodrama, she acknowledges AI’s ethical risks (e.g., closed science, authorship debates) .
Human-Centric AI: Despite her tech focus, she insists on preserving the “human touch,” viewing AI as a collaborator, not a replacement .
Conclusion Swetlana AI embodies a paradoxical fusion of irreverence and depth. Her work navigates the tension between AI’s disruptive potential and the human need for meaning, using humor and psychoanalysis to demystify technology. She is less a technologist than a cultural interpreter, decoding AI’s role in modern identity crises—one cheese-headed meme at a time.
Most of us live in our heads, waiting for the perfect plan, the perfect timing, the perfect version of ourselves.
Carl Jung would call that ego overdrive. The part of us that needs control, needs certainty, stalls action.
But Altman’s line cuts through the noise. Just do the thing. Start before you’re ready.
In Jungian terms, that’s how the unconscious starts speaking—through doing.
Every time you act, especially when unsure, you wake up hidden parts of yourself: fears, strengths, shadow stuff you didn’t know was there.
“You can just do things” is not about doing work. It’s about waking up. Moving breaks the trance. You meet parts of yourself through the act, not before it.
Altman’s phrase is less a productivity hack and more a spiritual nudge. You don’t become whole by thinking about it. You do it by living.
“You are what you do, not what you say you’ll do.” – Carl Jung
Today we’re going to reimagine the famous strategy classic. For this article I asked ChatGPT to rewrite”The Art of War” by Sun Tzu to be about online marketing. Genius idea? See for yourself.
Prompt: Rewrite the first chapter from Sun Tzu’s “The Art Of War” to be about online marketing
Chapter 1: Laying Plans for Online Marketing Success
Online marketing is the foundation of a successful business in the digital age. It is a matter of life and death, growth or stagnation; it must be thoroughly studied and understood.
To build a powerful online presence, assess five fundamental factors and make comparisons in seven aspects of your marketing strategy. Only then will you achieve success.
The five fundamental factors are (1) Purpose, (2) Market, (3) Offer, (4) Message, and (5) Channels.
Purpose: Define the goal of your online marketing campaign. It could be increasing brand awareness, generating leads, or driving sales.
Market: Understand your target audience, their needs, preferences, and behaviors. Research their demographics, psychographics, and buying habits.
Offer: Develop a product or service that fulfills the needs and wants of your target audience. Create a unique value proposition that sets you apart from competitors.
Message: Craft a compelling and engaging message that resonates with your target audience. It should be clear, concise, and focused on the benefits of your offering.
Channels: Identify the most effective online platforms and media to reach your target audience. These may include social media, email, search engines, and content marketing.
Having analyzed the five factors, you must also compare seven aspects of your marketing strategy: (1) Timing, (2) Budget, (3) Technology, (4) Team, (5) Measurement, (6) Optimization, and (7) Adaptation.
Timing: Determine the best time to launch your campaign, considering factors such as seasonal trends, competitor activities, and the readiness of your audience.
Budget: Allocate resources wisely to maximize the return on your marketing investment. Prioritize efforts with the highest potential for growth and profit.
Technology: Utilize the latest tools and technologies to improve your online marketing effectiveness. Automate repetitive tasks and use analytics to make data-driven decisions.
Team: Assemble a skilled and experienced marketing team, with experts in various disciplines such as content creation, social media management, and search engine optimization.
Measurement: Set clear and measurable objectives for your campaign. Track key performance indicators (KPIs) to evaluate the success of your marketing efforts.
Optimization: Continuously analyze your marketing data to identify areas for improvement. Test different strategies to enhance the performance of your campaigns.
Adaptation: Be agile and responsive to changes in the market and your audience. Adjust your strategies as needed to maintain a competitive edge.
All businesses, big and small, must consider these factors and aspects in their online marketing strategies. Those who thoroughly understand and apply them will be victorious, while those who neglect them will fail.
Therefore, when embarking on an online marketing campaign, evaluate your situation, analyze your competition, and reflect on your own strengths and weaknesses. This will ensure that you are prepared for the challenges ahead and increase your chances of success.
Chapter 2: Waging Online Marketing Warfare
In the realm of online marketing, the key to victory lies not in fighting a prolonged battle but in swiftly conquering the market’s attention and interest. The ultimate goal in online marketing is to achieve your objectives with minimal effort and resources. To do this, employ strategic and innovative tactics that resonate with your target audience.
There are five primary types of online marketing warfare: (1) Guerrilla, (2) Defensive, (3) Offensive, (4) Flanking, and (5) Niche.
Guerrilla Marketing: In this approach, marketers use unconventional, low-cost, and high-impact tactics to capture the attention of their audience. Creativity and surprise are crucial elements of this strategy.
Defensive Marketing: This tactic involves protecting your market share and maintaining customer loyalty by reinforcing the strengths of your brand and addressing potential weaknesses.
Offensive Marketing: This strategy is focused on aggressively pursuing new market opportunities by directly challenging your competitors, targeting their weaknesses, or capitalizing on trends.
Flanking Marketing: In this approach, marketers identify gaps or unexplored areas within the market and exploit these opportunities, avoiding direct confrontation with competitors.
Niche Marketing: This strategy concentrates on serving a specific, often overlooked segment of the market, offering unique products or services tailored to their needs.
To wage effective online marketing warfare, carefully analyze your competitors and the market landscape to determine the most suitable tactics for your situation.
When you face a larger or more established competitor, adopt Guerrilla or Flanking tactics. Focus on your unique strengths and avoid direct confrontation. When you hold a dominant position in the market, employ Defensive or Offensive strategies to protect your market share and capitalize on new opportunities.
When your business targets a specific or underserved market segment, use Niche Marketing tactics to cater to their unique needs and preferences. In all cases, success in online marketing warfare requires flexibility, adaptability, and a deep understanding of your target audience and competitors.
Always remain vigilant and prepared for sudden changes in the market or shifts in consumer behavior. In the digital age, trends can emerge and vanish quickly, requiring you to adapt and respond accordingly.
When you achieve success in your online marketing efforts, do not become complacent. Continuously refine and optimize your strategies to maintain your momentum and stay ahead of the competition.
Remember that victory in online marketing warfare is not an end in itself, but a means to achieve your business objectives. Treat each campaign as a stepping stone towards long-term growth and prosperity.
Chapter 3: Engaging the Online Market
The success of your online marketing campaign is determined by the quality of your engagement with your target audience. A well-executed engagement strategy will lead to stronger connections, increased trust, and ultimately higher conversions.
There are five essential principles to guide your online engagement efforts: (1) Value, (2) Consistency, (3) Authenticity, (4) Responsiveness, and (5) Personalization.
Value: Always provide your audience with valuable content, offers, and experiences that are relevant to their needs and interests. This will help you establish credibility and foster loyalty among your target market.
Consistency: Maintain a consistent brand voice, messaging, and visual identity across all online channels. This will help your audience easily recognize and remember your brand.
Authenticity: Build trust and rapport with your audience by being transparent, genuine, and honest in your communications. Share your brand’s story and values to create an emotional connection with your target market.
Responsiveness: Engage in timely and meaningful interactions with your audience. Respond to comments, inquiries, and feedback promptly, and show appreciation for their engagement.
Personalization: Tailor your messaging and offers to the preferences and behaviors of your audience. Use data and insights to create personalized experiences that resonate with your target market.
To maximize the effectiveness of your online engagement, employ a mix of proactive and reactive strategies.
Proactive engagement involves initiating interactions with your audience, such as creating and sharing valuable content, launching contests or promotions, and participating in relevant online communities.
Reactive engagement involves responding to your audience’s actions, such as replying to comments, addressing concerns or complaints, and providing support when needed.
Continuously monitor and measure the effectiveness of your engagement efforts. Track key metrics, such as engagement rates, sentiment, and conversion rates, to identify areas for improvement and optimize your strategies.
Embrace the power of user-generated content (UGC) by encouraging your audience to share their experiences, opinions, and stories related to your brand. This can help amplify your message, enhance credibility, and expand your reach.
Leverage social proof, such as testimonials, reviews, and case studies, to demonstrate the value of your offerings and build trust with your audience.
Engage influencers, industry experts, and thought leaders in your niche to boost your brand’s visibility and credibility. Collaborate with them to create valuable content, participate in events, or promote your products and services.
Never underestimate the power of your existing customers. Nurture and maintain relationships with them to turn them into loyal advocates who can help promote your brand and attract new customers.
By mastering the art of online engagement, you can create lasting connections with your target audience, strengthen your brand’s reputation, and drive sustainable growth for your business.
Chapter 4: Harnessing the Power of Data in Online Marketing
In the digital age, data is the lifeblood of effective online marketing. The ability to collect, analyze, and utilize data is critical to making informed decisions, optimizing your strategies, and achieving your marketing objectives.
There are four essential components of data-driven online marketing: (1) Data Collection, (2) Data Analysis, (3) Data Application, and (4) Data Governance.
Data Collection: Gather data from various sources, such as website analytics, social media insights, email marketing reports, and customer feedback, to gain a comprehensive understanding of your audience and their behavior.
Use both quantitative data, which includes numerical values and statistics, and qualitative data, which encompasses subjective insights and opinions, to create a holistic view of your target market.
Employ advanced tracking and measurement tools to monitor the performance of your marketing campaigns and gather valuable data for analysis.
Data Analysis: Analyze the collected data to identify patterns, trends, and opportunities that can inform your marketing decisions.
Utilize various data analysis techniques, such as descriptive analytics, diagnostic analytics, predictive analytics, and prescriptive analytics, to gain actionable insights and make data-driven decisions.
Leverage data visualization tools to present complex data in a clear, concise, and easily digestible format, enabling you to quickly identify trends and make informed decisions.
Data Application: Use the insights derived from data analysis to inform and optimize your marketing strategies.
Employ a test-and-learn approach by continuously experimenting with different tactics, analyzing their performance, and refining your strategies based on the data-driven insights.
Personalize your marketing efforts by utilizing data to tailor your messaging, offers, and experiences to the preferences and behaviors of your target audience.
Data Governance: Establish policies and processes to ensure the proper handling, storage, and use of data, in compliance with data privacy regulations and ethical guidelines.
Educate your marketing team about the importance of data governance and provide them with the necessary tools and resources to adhere to best practices.
Continuously review and update your data governance policies to ensure they remain relevant and effective in the ever-evolving digital landscape.
Remember that the ultimate goal of harnessing data in online marketing is to enhance your understanding of your target audience, make informed decisions, and optimize your strategies for maximum impact.
By mastering the power of data, you can unlock valuable insights, drive innovation, and propel your online marketing efforts to new heights of success.
Chapter 5: Adapting to the Changing Landscape of Online Marketing
The world of online marketing is dynamic and constantly evolving. To achieve sustained success, businesses must remain agile, responsive, and adaptable to the shifting landscape and emerging trends.
There are five key practices to ensure your online marketing strategies remain relevant and effective in the face of change: (1) Continuous Learning, (2) Market Monitoring, (3) Experimentation, (4) Flexibility, and (5) Collaboration.
Continuous Learning: Stay abreast of the latest developments in online marketing, including new tools, technologies, platforms, and best practices. Invest in ongoing education and professional development for your marketing team.
Market Monitoring: Regularly analyze your target market, competitors, and industry trends to identify new opportunities, challenges, and potential threats. Use this information to fine-tune your marketing strategies and maintain a competitive edge.
Experimentation: Embrace a culture of innovation and experimentation within your marketing team. Encourage the exploration of new ideas, tactics, and channels to continuously improve your marketing effectiveness.
Flexibility: Be prepared to pivot and adjust your marketing strategies in response to changes in the market or the emergence of new trends. Maintain a flexible mindset and adapt your plans as needed to stay ahead of the curve.
Collaboration: Foster a collaborative environment within your marketing team and with external partners, such as agencies, influencers, and industry peers. Share knowledge, insights, and best practices to drive collective growth and success.
In addition to these practices, businesses must also consider the impact of emerging technologies on their online marketing efforts.
Artificial Intelligence (AI) and Machine Learning: Utilize AI and machine learning algorithms to automate tasks, enhance personalization, and improve the efficiency of your marketing efforts.
Voice Search and Conversational Marketing: Adapt your content and strategies to accommodate the growing popularity of voice search and conversational marketing platforms, such as chatbots and virtual assistants.
Augmented Reality (AR) and Virtual Reality (VR): Explore the potential of AR and VR technologies to create immersive and interactive marketing experiences that engage and captivate your audience.
Blockchain and Decentralized Technologies: Understand the implications of blockchain and decentralized technologies on digital advertising, data privacy, and content ownership, and adapt your strategies accordingly.
As the landscape of online marketing continues to evolve, businesses that ebrace change, adopt new technologies, and adapt their strategies will be better positioned to thrive in the digital age.
By cultivating a mindset of continuous learning, experimentation, and adaptability, your business can navigate the ever-changing online marketing landscape and achieve lasting success.
Swetlana AI 