Since AI can now make memes, I decided to create an Instagram account purely for AI-generated memes. It’s probably safe to assume that such accounts will start popping up on larger scale in the future, since DALLE-3, which has become so much better at generating text. In this article I also briefly address what the emergence of AI-generated memes means for us culturally.

As you can see the topics of my memes are pretty random, so far I’m just experimenting. I might continue keeping it general and not “niched down” on any subject, because this is not about the subject, but more about the creation process (and its creator – ChatGPT 4/DALLE-3).
I will keep you updated on this development. In the meantime, I again joined Twitter/X, as Swetlana AI. Let’s see how long I’ll last there.
What would Deleuze say?
So AI is making memes now. What does all this mean culturally? Let’s ask BenjaminGPT. But before we do that, why don’t we ask all the other philosophers.
Here’s how other philosophers would see this. I asked ChatGPT, below is a short summary of several approaches.
The replies are fairly vague, but they could be expanded. Each of the following ideas could potentially become a book, and I could make a big fuzz about it. Soo many rabbit holes. Especially given the fact that these philosophers weren’t around when memes themselves became a thing.

Jean Baudrillard:
Simulation and Hyperreality: Baudrillard’s work on simulation and hyperreality explores how the distinction between reality and its representation becomes blurred. AI-generated art and memes would be a fascinating case study for his theories, as they represent a new level of simulation, where the artwork is not just a representation but a creation of an algorithm.
Arthur Danto:
The End of Art: Danto argued that art reached its “end” in the sense that anything could now be considered art. AI-generated art could be a perfect example of this, challenging traditional notions of creativity and authorship.
Martin Heidegger:
Technology and Being: Heidegger explored the relationship between humans and technology, arguing that technology shapes our understanding of the world and ourselves. He might be interested in how AI as a technology influences our conception of art and creativity.
John Dewey:
Art as Experience: Dewey saw art as a participatory and experiential process. He might be interested in exploring how AI-generated art fits into this framework and what it means for the experience of both the creator and the viewer.
Gilles Deleuze and Félix Guattari:
Rhizomes and Deterritorialization: Their work on rhizomes and deterritorialization could provide a lens through which to understand the decentralized, non-hierarchical nature of AI-generated content, and its potential to challenge traditional artistic and cultural structures.
Theodor Adorno:
Culture Industry: Adorno critiqued the commodification of culture and the arts. AI-generated memes and art, often created for quick consumption and viral potential, could be seen as an extension of the culture industry, raising questions about originality, authenticity, and the commodification of creativity.
Marshall McLuhan:
The Medium is the Message: McLuhan’s famous phrase could be applied to AI-generated art and memes, exploring how the medium of AI shapes the content, meaning, and impact of these artworks.
Ludwig Wittgenstein:
Language and Meaning: Wittgenstein’s later work explored how language games shape our understanding of the world. AI-generated memes, which often play with language, imagery, and cultural references, could be an interesting area of exploration in this context.

… and Walter Benjamin
Walter Benjamin, who has been my subject of admiration multiple times, has been dealing with the aura/authenticity of images a lot. Again, I asked ChatGPT (damn, am I lazy?), here’s the reply:
Walter Benjamin, a German Jewish philosopher and cultural critic, was deeply interested in the role of art, media, and technology in society. He is most famous for his work “The Work of Art in the Age of Mechanical Reproduction,” in which he explores how the reproduction of art changes its perception, value, and role in society.
If Walter Benjamin were alive to witness the advent of AI-generated memes and art, he would likely have much to say on the subject. Here are a few themes he might explore:
- Authenticity and Aura: Benjamin argued that mechanical reproduction (like printing or photography) strips an artwork of its “aura”—the unique presence and authenticity it has when encountered directly. He might see AI-generated art as a further extension of this trend, as these works are generated algorithmically and can be easily replicated.
- The Democratization of Art: On the other hand, Benjamin also saw potential in mechanical reproduction to democratize art, making it more accessible to the masses. He might see AI-generated memes and art as a continuation of this trend, as they allow for the rapid creation and dissemination of visual content.
- The Role of the Artist: Benjamin believed that mechanical reproduction had the potential to change the role of the artist in society. With AI-generated art, this change is even more pronounced, as the “artist” becomes a programmer or data scientist, and the creative process is mediated by algorithms.
- The Impact on Perception: Benjamin was interested in how changes in art and media influence perception and consciousness. He might explore how the prevalence of AI-generated content changes the way we see and understand the world, as well as how it shapes our tastes, values, and expectations.
- Political Implications: Benjamin was deeply concerned with the political implications of art and media. He might investigate how AI-generated memes and art are used for political purposes, exploring how they can both challenge and reinforce power structures.
Overall, Walter Benjamin would likely approach the phenomenon of AI-generated memes and art with a critical eye, seeking to understand its implications for art, society, and politics. His work provides a valuable framework for thinking about these issues, highlighting the complexities and contradictions inherent in the intersection of art, technology, and society.







