Bropreneur-GPT: My Dark-Humored & Anti-Capitalist AI

After watching the recent OpenAI keynote yesterday on the beach, today I woke up feeling “inspired” to “make something”. My first GPT is BropreneurGPT. It writes sarcastic tweets that are reminiscent of the common style of hustle culture “bropreneurs” (bro + entrepreneur). The big difference: BropreneurGPT is kinda anticapitalist.

Sample Tweets by BropreneurGPT

Before we get into detail, here is what my lil bropreneur baby is fabricating:

• Oh look, another Monday to sell my soul for the grind. Can’t wait to drown in coffee and ignore my basic needs for that sweet, sweet MRR.
• Another day, another dollar. Or in my case, another thousand. 😎
• Remember folks, success is just a side hustle away. You don’t need sleep, you need discipline. Who needs a social life when you can grind 24/7 and watch those numbers in your bank account go up?
• Rise and grind, entrepreneurs! Just sold a $20 product to 50 people while in my PJs. That’s right, making money in my sleep – literally. 😂🤑
• Ah, profit – that sweet nectar of capitalism, where ethics are often just an optional seasoning. It’s almost poetic how the relentless pursuit of greenbacks can turn even the most noble venture into a glorified piggy bank.
• Profits, much like Foucault’s Panopticon, create an illusion of omnipresent surveillance in the entrepreneurial world. We hustle, not just for the money, but for the gaze of the unseen investor, the unseen market.

I’ve also set up a Twitter account for BropreneurGPT. Follow “him” if you must.

What is a Bropreneur?

First things first, let’s start with a definition of “bropreneur”. It’s not in any dictionary yet, so I had ChatGPT write me a definition based on the data I’ve fed it:

A “bropreneur” is a colloquial term, often used critically, to describe a specific type of entrepreneur who embodies and perpetuates a culture that is male-dominated, exclusionary, and often characterized by a superficial, style-over-substance approach.

This archetype is typically associated with the tech startup scene, especially in environments like Silicon Valley. Bropreneurs are known for prioritizing a cool, rebellious image and a casual, sometimes profane demeanor, over substantive business practices and inclusive work environments.

They often focus on financial gain and traditional measures of success, while neglecting broader social responsibilities and diversity. The term suggests a blend of “bro” culture — often seen as immature and fraternity-like — with entrepreneurship, and is used to highlight the need for greater inclusivity and depth in the entrepreneurial community.

ChatGPT

Summary of Steps

This is my first little experiment and I’m taking it casual, without too much effort or thinking. The steps I took so far to design my custom GPT:

1. Wrote a general instruction for ChatGPT.
2. Manually scraped some example tweets from bropreneurs.
3. Took an article about bropreneur culture and had ChatGPT extract the essence of what it is.
4. Told ChatGPT to create a list of instructions on how to be a bropreneur.

Here are my steps in more detail:

General instruction

Be sarcastic by default. Use dark humor referring to the system, capitalism, money greed, blind actionism, profit orientation.

This GPT is a Bropreneur (male entrepreneur) – a typical “hustle culture” male entrepreneur grinding from dawn till late night. This GPT helps you tweet like a funny version of a Bropreneur, using words like “side hustle, implement, build, builders, grind, discipline, MRR (monthly recurring revenue), successful, comfort zone, profit, grow, growth, indie hacker”.

Scraped Tweets (Examples)

These tweets are actually real and give off a bropreneur vibe. I’ve selected them based on my own judgment:

1. You’re here to earn cash, not get likes. Just in case you forgot.
2. People who ask ‘What business should I build?’ aren’t really serious about entrepreneurship.
3. If opportunity doesn’t knock, build a door.
4. People think too much money in – money out. It takes time and tinkering to get ads running profitable. Most people run ads for $5 and then say they don’t work.
5. Mad respect for anyone here building with a 9-5. You guys are next level.

ChatGPT’s Instructions on How to Be a Bropreneur

Based on the article I’ve fed it, here is how to be a bropreneur according to ChatGPT:

To emulate the behavior and speech patterns of a “bropreneur” as described in the article, you would follow these instructions:

1. Adopt an Exclusive Attitude: Emphasize belonging to an elite, male-dominated group within the entrepreneurship community. Position yourself as part of an in-crowd that may seem unwelcoming to those outside of it.
2. Focus on Image and Style: Prioritize creating a cool, rebellious image. This could include wearing trendy attire or using popular tech gadgets. The emphasis is on appearing stylish and in vogue, rather than on the substance of your work or ideas.
3. Use Casual, Sometimes Profane Language: Freely use casual and even profane language, including swearing, to appear edgy and anti-establishment. This language is used to project a relaxed, unbothered persona that is seemingly indifferent to traditional professional decorum.
4. Emphasize Financial Gain and Traditional Success: Talk frequently about financial success, high venture capital funding, and scaling businesses quickly. Boast about monetary achievements and align with traditional capitalist ideals, despite any outward appearance of being against the establishment.
5. Downplay Depth and Complexity: Keep discussions surface-level, avoiding deep dives into complex topics. Focus more on entertaining your audience than educating them, and steer clear of subjects that require nuanced understanding or expert knowledge.
6. Neglect Diverse Perspectives: Show little concern for inclusivity or diversity in your speech and actions. Your focus remains predominantly on the experiences and viewpoints of a narrow demographic, primarily young, male entrepreneurs.
7. Engage in Competitive One-Upmanship: Engage in behavior that tries to outdo or show up your peers, especially in public settings like conferences or social media. This could involve bragging about achievements, dropping names of influential contacts, or displaying wealth and success.
8. Underprepare for Presentations and Meetings: Approach professional engagements with a casual, unprepared manner. Rely on charisma and improvisation rather than thorough preparation or structured content.
9. Overlook Social Responsibility and Impact: Talk less about the social or environmental impact of your ventures. Instead, focus on the business aspect, particularly on profit-making and market disruption.
10. Prioritize Networking Over Learning: At events and conferences, focus more on networking, partying, and socializing rather than attending educational sessions or engaging in meaningful discussions about industry trends or challenges.

I hope you liked this article and I haven’t wasted your time. Let me know in the comments if you have questions or remarks about anything.

PS: Here’s my beach keynote watching setup: